Valio USA is a force to be reckoned with on two fronts and we asked key personnel for their views on the new organization

Chris Franco, CEO: Valio is the dairy industry pioneer that consistently demonstrates the capacity to leverage its scientific research and leading edge technologies to create innovative, value added products that promote well-being.

John Sottile, President of the Finlandia Cheese Division: Finlandia Cheese has a long and successful history of marketing and selling tasty high quality cheeses in the US and now operates as a part of Valio USA. We’ve perfected Finlandia’s outsourcing model over the years and are now applying it in a new context partnering with Byrne Dairy to produce Valio Real Goodness™ lactose free milk locally employing Valio patented technology monitored by our quality experts from Finland.

Lawrence Morris, Marketing Director: The other half of the new organization is the Healthy Dairy Division, which will bring incremental growth to Valio USA via the commercialization of Valio’s brands in the US, starting with Valio Zero Lactose™ marketed as Valio Real Goodness™.

Valio Healthy Dairy supports customers, consumers and commercialization

Globally renowned as the developer of functional foods and unique dairy technologies, Valio is building on success in its domestic and nearby markets supported farther afield through licensing partners worldwide. The dairy industry’s wellness sector is a highly competitive business. This benefits consumers as companies strive to develop ever greater value added. Ultimately, it’s the products people buy that compete in the marketplace.

www.realgoodness.com

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